Oasis’ long-standing 15-year dispute concluded with the announcement of a series of concerts, yet many fans expressed disappointment due to Ticketmaster’s use of dynamic pricing for ticket sales.
As the debate intensifies, experts have weighed in on the risks associated with dynamic pricing in the live music industry, the potential for capping price surges, and the increasing necessity for regulatory measures.
In this article published in CNBC-TV18, I highlight how dynamic pricing was initially introduced to curb scalping—where tickets were bought and resold at inflated prices, akin to black market practices in movie ticket sales. However, this strategy has now led to the emergence of new challenges.
Read the full article here.
https://lnkd.in/deCC3wDW
PioneerLegal LawAtPL DynamicPricing TicketScalping MarketChallenges PricingStrategy ConsumerTrends CNBCTV18
