In 2010, Harry Brignall, an expert in user experience, coined the term “dark patterns.” Dark patterns are manipulative techniques intentionally embedded in user interfaces to deceive or coerce users into taking actions they might not choose willingly. This often leads users to feel pressured into making quick decisions out of fear or the fear of missing out.
India has recently taken significant steps in this area by introducing draft guidelines for the prevention and regulation of dark patterns. These guidelines are issued under the authority of the Consumer Protection Act, 2019, and they can be viewed as an expansion of the concept of “unfair trade practices” outlined in the same act.
The guidelines are designed to encompass all platforms providing goods or services in India, as well as advertisers and sellers. This wide scope ensures accountability for a variety of digital entities.
In this article published in Financial Express (India), our Partner Anupam Shukla and Associate Abhishek Gaur provide key insights on these guidelines and their practical implications.
Read the full article below: